Recently I attended Wrigley's 5 Gum launch party for the new citrus flavor at pulse London. I received tickets through a competition entry on Facebook which they use as one of their main tools of communication with the public. They use this for competitions, photos, latest news and a space where two way communication can take place. At the event various artists performed such as Labrinth, Yasmin DJs and more. I was impressed with the integration of social media and a event, as we first attended we were given lanyards which was signed up to our personal Facebook accounts with our permission which could be used to tap on stands around the venue which would automatically update your profile. There was a hash tag created f
or the use of twitter and an photo both where pictures co
uld be emailed or uploaded to Facebook.
Post made on behalf of 5 gum on Facebook
Recently new technology has been made an added to plants so that when a plant is needing water it will post a twitter update to let you know. Growing up with social media and rapidly technology change was amazing to see this happening and think of the possibilities for further use of social media in the future.