Adidas 'We Are London' Campaign

"WE ARE LONDON is a celebration of the unique talent and creativity that thrives within our capital city. The sounds, the sights and the vibrancy of young London. WE ARE LONDON is a declaration of the belonging - to a generation that are going places, making their own luck and forging their own path. London is the most exciting city in the world right now - show the world you're part of it." - adidas.com/wearelondon

In months to come 'We are London' advertisements will be popping up everywhere, already being on bill boards and widely advertised on public transport in London. The faces of the campaign being hip-hop/grime London artists; Bashy, Devlin, Scorcher, Loick Essien and Maxta. The campaigns aims are to let the young London public to show that they are part of and support a unique generation in London. As per the quote above "exciting city in the world right now" with the 2012 Olympics and current campaign to host the world cup here in 2018.


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There is a mass lot of social network involved and online media, such as facebook and youtube. Facebook is the main website allowing more involvement with the modern generation, for instance competitions and applications that interact with your own profile. Adidas own youtube channel has already posted 8 videos since the launch just over a week ago with more to come, this includes the TV advertisement and interviews with the 'faces' in conjunction with sb.tv. Launching just before Christmas will increase the sales in adidas as the target audience will be wanting to look like their peers. These musicians are very underground and are breaking through the stereotypical UK music industry following artists such as Kano and Dizziee. I am sure if you ask a majority of the older 30+ generation they will not know who these endorsements are, that is why they have chooses these channels to convey in this movement. Check out Adidas for the a/w 11 range and clothes seen on campaign. Adidas campaigns this year also makes up of 'Adidas Originals' and 'Starwars'.

STAND UP FOR UK ARTISTS

BashyScorcherMaxstaLoick EssienDevlin

MOVEMBER!... Awareness for Prostate Cancer

Movember- Meaning the growing of the Mustache in the month of November.

If you didn't guess that gain some more intelligence.

"Since 2004, the Movember Foundation charity has run Movember events to raise awareness and funds for men's health issues, such as prostate cancer and depression, in Australia and New Zealand. In 2007, events were launched in Ireland, Canada, Spain, the United Kingdom, and the United States."




Here's a promo vid for the 2010 Movember. If this was your first time watching this video and you had no idea what this charity was about this video would not help at all.
Although Mens Health Magazine is a big promoter of this featuring it on their front cover and inside spreads. Neither can i find this being endorsed by any high profile people just old photos advertising, for instance goal keeper David Seaman, for as long as i've known hes had a mustache! But sometimes a celebrity endorsements are a bit unrealistic weather to as they are going to do it or raise any money for the Charity.

But i love that how many of my friends despite not knowing much about the charity have decided to take on the task of grooming and growing their mustache. KEEP RAISING THE MONEY!!
Here's my handsome friend who's participating in the task. DONATE AND SUPPORT HIM NOW Ari Hayton- http://uk.movember.com/mospace/1088176/

OR ANYONE follow link to Movember homepage- http://uk.movember.com/?home